ASR/ Personna M5
American Safety Razor Company approached
branding firm Little Big Brands with the task to
design a proprietary structural packaging structure
that would be branded by retailers interested in
selling the new shaver as their premium private label
offering. M5 Magnum™ system is a 5 Blade Razor
and competes head-to-head with national brands.
The award-winning system developed by LBB in
association with CHARGE id aims to elevate the
product to a higher stage and provide clear visibility
of its features, materials and blade count. Our
packaging solution provides flexibility for labeling in
a variety of formats, inserts and color combinations.
Sold as private label in more than 8 different
retailers across the US and abroad, each graphics
treatment can easily be applied and modified as per
retailer specs and brand guidelines.
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